ICOY has rebranded. See why & how!

Publisher: Alex Hylka

icoy rebranding announcement

We’re excited to announce that as of today, we’ve rebranded with a new logo, tagline, and website! We want to share with you our motivation behind the updates, and what they represent for ICOY and our members.

In July 2017, the Child Care Association of Illinois (CCAI) and Illinois Collaboration on Youth (ICOY) merged to become a new association and the largest provider voice for children, youth, and families in Illinois. That merger enabled the ICOY of today to address new challenges and amplify our advocacy voice across systems to make sure that children, youth, and families are safe, healthy, and on the path to maximizing their potential.

However, our brand identity didn’t effectively reflect this organizational development and growth. That’s why today, we’re excited to unveil our refreshed brand identity! The updates show the evolution and modernization of ICOY since the merger in 2017, as well as our aspiration to be a partner that takes a proactive and strategic role in supporting systems and organizations that serve children, youth, and families.

With that said, we decided to update the following brand elements to embody our vision better:

  • Logo: Our new logo is intended to be a memorable mark that visually aligns with our mission and new tagline – “Partnering to build brighter futures” – by illustrating a burst of light.

  • Tagline – “Partnering to build brighter futures”: Our new tagline represents our aspirational mission, as well as the proactive and strategic role we strive to take in supporting the systems and organizations that serve children, youth, and families.

  • Website: Still at the same URL address, our new website is designed to be more user friendly, dynamic, and educational – building on the historic legacy of the two merged membership associations, which have collectively served Illinois’ children and youth for nearly 100 years.

While this is a significant change, our core mission is the same. We strive to be the go-to voice for issues related to Illinois children, youth, and families and hope our new brand identity represents that.

So without further ado, please feel free to explore our newly renovated website.


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